We partner closely with brand and creative teams from the very beginning of campaign strategy discussions, focusing on how communication touch-points come together to effectively reach an audience while amplifying the creative message. We work with clients to determine efficient media spend levels based on audience sizes, campaign goals, and market priorities. Our team delves into consumer media behaviors, the creative concepts, campaign goals, and the media marketplace and industry trends to design a comprehensive communications strategy. 

Daybreak Studio plans globally across a variety of media channels including publisher direct partnerships, programmatic (including digital display, audio, OTT/CTV/VOD),social, print, radio, experiential and out-of-home.

When a media plan has been approved, we secure media placements and set up self-service campaigns. We work closely with clients and external partners to ensure all details are handled including creative specs, UTM tracking, pixel management, and creative trafficking. 

As campaigns go live, we continuously monitor delivery, make optimizations and share performance recommendations with our clients. We offer reporting dashboards so that clients can view real-time performance.

When a campaign ends, we compile a comprehensive recap that provides insights into media and creative performance, final delivery of impressions and spending.