Daybreak is an independent media studio.

We are a team of media strategists, planners and buyers.

We are a nimble, hands-on partner to clients, helping them understand the media landscape while providing strategy, planning and buying.

Our Services

We build connections between brands and people through thoughtful media placements and consumer experiences.

  • We partner closely with brand and creative teams from the very beginning of campaign strategy discussions, focusing on how communication touch-points come together to effectively reach an audience while amplifying the creative message. We work with clients to determine efficient media spend levels based on audience sizes, campaign goals, and market priorities. Our team delves into consumer media behaviors, the creative concepts, campaign goals, and the media marketplace and industry trends to design a comprehensive communications strategy. 

  • Daybreak Studio plans globally across a variety of media channels including publisher direct partnerships, programmatic (including digital display, audio, OTT/CTV/VOD),social, print, radio, experiential and out-of-home.

  • When a media plan has been approved, we secure media placements and set up self-service campaigns. We work closely with clients and external partners to ensure all details are handled including creative specs, UTM tracking, pixel management, and creative trafficking. 

  • As campaigns go live, we continuously monitor delivery, make optimizations and share performance recommendations with our clients. We offer reporting dashboards so that clients can view real-time performance.

    When a campaign ends, we compile a comprehensive recap that provides insights into media and creative performance, final delivery of impressions and spending.

Our Team

Founding Partner, Owner

Kelsey started her media career at  Wieden+Kennedy in Portland. This was an immersive experience learning the importance of brand building from the consumer perspective, as well as media negotiations and channel strategy.  She then garnered a deeper understanding of how business plans and marketing intersect while at Target Corporate. She has worked across a variety of global brands including P&G, Nike, Converse, Anthropic, Greenhouse.

Kelsey Bernert

Founding Partner, Owner

Robin has 15 years of media and marketing experience as a strategist, comms planner, and brand manager. She has worked with a broad client roster, including Dropbox, Google, Old Spice, Red Bull, On Running, Fyrn, Greenhouse, Atlassian, Black Diamond, Converse, The Art Institute of Chicago, and Amazon. 

She was born and raised in Hawaii and now splits her time between Hawaii and Oregon. She orients her life towards the ocean, and loves interior design, horseback riding, skiing, and pottery.

Robin Cornuelle

Media Director

A media and communications expert skilled in building meaningful connections between brands and consumers. He’s worked across a variety of accounts while at Wieden+Kennedy and UM including Old Spice, Sony Pictures, Eli Lilly, VRBO and Riot Games. Beyond work Karl can be found practicing his golf game, working in the yard and playing with his golden retriever.

Karl Collins

Media Supervisor

Experienced media + comms planner, having worked across clients like Premier Protein, MasterClass, Fisher-Price and Calzedonia Group while at Exverus Media and Wieden + Kennedy. Raised in Oregon,you can likely find her outdoors and trying new things. She also loves to pet every 4 legged friend she sees and her favorite place ever is Taco Bell.

Shivani Kapadia

We work in the Pacific Northwest & wherever the work takes us.

info @ hellodaybreak.com

© Daybreak Studios LLC., 2024